• My Admin
• 1 days ago

Billions of potential restaurant customers.

One platform.

That's how Instagram is used these days – to reach billions!

The right place to know about leveraging Instagram to your advantage is here. Utilize the platform to expand your customer base, connect and of course, take orders.

Instagram has that magic – of giving you the exposure to boost your sales. So, why not work to optimize it so that orders can free flow to your restaurant?!

Let's start digging into Instagram to know how you can use it for taking orders!

5 Ways to Take Food Orders from your Instagram Business Account

1. Instagram's Brand New 'Order Food' Button

Did you know about the Order Food button on Instagram?

If no, then take it from us. This new Instagram feature can literally take your sales by storm. Turn on the 'order food' button on your Instagram business profile. This feature allows visitors to order food in a jiffy from the platform.

Customers love easy ways to get things done. Hence, the order food button works amazingly. Just a few clicks and the order is placed. Just as easily customers place an order, your sales skyrocket as well.

To turn on the order food button, quickly follow these steps:

• Go to your Instagram Business profile
• Tap on Edit profile
• Tap Action Buttons under the 'Public Business Information'
• Choose Order Food under 'Select a Button'
• Select a partner for your restaurant's food order.

Coming to restaurant partners, there are a few. Get FOSA is one such unique food order smart assistant that can take your orders quickly and route them to your customers.

2. Then, There's the 'Food Order Stickers' Feature!

Just last year (2020), Instagram came up with this brilliant idea to support restaurants in India!

With this pure intention, Instagram partnered with popular food delivery platforms.

This food ordering feature of Instagram is quite fun and it works similar to the 'order food' button.

Using this feature, you can put on this sticker and share the links with your followers. You can share these food order stickers on your Instagram stories. Tapping on it will allow customers to order food without any struggle.

Plus, your customers can share the stickers to let other people know about the easy ordering process.

More shares, more sales!

3. Share Enticing Instagram Stories with Links

Instagram Stories are excellent for restaurant promotion and marketing.

Over 500 million users use Instagram stories to post something or the other every day. Plus, approximately 60% of millennials watch or publish Instagram stories.

So, utilize this feature to the fullest. Share your restaurant inside stories, foodgasmic photos, discounts, offers, and whatnot.

In these Instagram stories, you can share your ordering links – your website link, WhatsApp link. Through these links, customers can be directed to the food ordering platform just by tapping on the links.

Need any help? Ask the digital support team of FOSA and we can help.

4. Integrate AI Chatbots to Your Instagram Account

AI Chatbots have emerged from the depths of the human mind to save your days!

These technology-driven wonders can manage all your customers in one go.

Chatbots can be integrated with different platforms – WhatsApp, Facebook Messenger, Websites, Google Business Messages, and of course, Instagram.

Coming to restaurants, you can integrate a smart chat bot into your Instagram business account. This bot will be able to recommend items to your customers, take orders, approve them, and take payments as well, without any human intervention.

Get FOSA, the Food Ordering Smart Assistant is such a smart chatbot. Integrating FOSA into your Instagram account will help you manage orders in a hassle-free way.

While you can continue with your restaurant tasks, FOSA will be handling all your orders and passing them on to you. Plus, it can take payments and make your delivery too!

5. Post Click-to-WhatsApp Ads

Click-to-WhatsApp ads are the next big thing in social media marketing. These ads can be posted on Facebook, Instagram to reach out to customers.

These ads include a WhatsApp button as CTA. These buttons directly take customers to your WhatsApp business channel to place an order.

Use the click-to-WhatsApp ads for attracting customers. Post discounts, offers, new items, etc. to attract customers and direct the customers to your WhatsApp channel.

An easy and simple way to take orders – keep posting your Click-to-WhatsApp ads on Instagram, share them on your stories, newsfeed and get customers to order quickly.

If you have FOSA for WhatsApp implemented then FOSA WhatsApp chatbot can carry your customer through the entire item selection and ordering journey in a seamless way.

Have You Started Using Your Instagram Yet?

Whether you're a small-scale restaurant or a large-scale one, Instagram can double your sales with its new features.

All you need to do is get your Instagram Business account ready and partner with platforms like Get FOSA. Cost-effective and simple, FOSA can handle all your orders received through Instagram and make it easy for customers to get in touch with you.

So, get up and get going! Start managing your Instagram today!